1 00:00:00,120 --> 00:00:06,750 So just like you're going to get the most benefit from YouTube when you index a lot of MCO and keywords 2 00:00:06,990 --> 00:00:12,000 in your description and also use your title to your advantage so that you're getting the most bang for 3 00:00:12,000 --> 00:00:17,250 your buck, you know it with suggested an organic search results across the platform. 4 00:00:17,520 --> 00:00:23,040 You also want to actually focus on what you're actually saying in your videos. 5 00:00:23,280 --> 00:00:28,140 I know this is kind of crazy and I know a lot of people don't do this, but this goes a long way to 6 00:00:28,350 --> 00:00:33,810 a help you rank higher in search results for certain keywords and also get suggested and let YouTube 7 00:00:33,810 --> 00:00:35,580 know what your video is about. 8 00:00:35,610 --> 00:00:38,690 So what do I mean by actually saying keywords and how can you basically implement it? 9 00:00:38,700 --> 00:00:38,910 Right. 10 00:00:38,970 --> 00:00:42,560 Well, first and foremost, I want to say that you don't have to get crazy with this. 11 00:00:42,570 --> 00:00:44,850 You don't have to have like a list of 100 and make it. 12 00:00:44,880 --> 00:00:48,690 So, like, every single video you're doing is, you know, you need to make sure that you hit only 13 00:00:48,690 --> 00:00:50,100 certain keywords that you've written down. 14 00:00:50,100 --> 00:00:50,310 Right? 15 00:00:50,760 --> 00:00:53,640 Well, basically, you want to find a good, sweet spot. 16 00:00:53,670 --> 00:00:57,390 So what I like to say is you want to write down maybe like five to 20. 17 00:00:57,480 --> 00:01:01,410 You don't have to go crazy, but you do want to do this because it's really going to help you rank and 18 00:01:01,410 --> 00:01:06,060 index for certain keywords and search, like I said, and also make sure that, you know, when YouTube 19 00:01:06,060 --> 00:01:08,580 goes through because YouTube is smart. 20 00:01:08,820 --> 00:01:12,690 And when they go through and they look at exactly the words that are that are being set in your videos, 21 00:01:12,720 --> 00:01:17,930 that's the biggest indicator outside of the title, you know, of what your video actually is. 22 00:01:17,940 --> 00:01:18,130 Right. 23 00:01:18,180 --> 00:01:20,070 So just get off on a tangent really fast. 24 00:01:20,070 --> 00:01:20,270 Right. 25 00:01:20,310 --> 00:01:22,460 Let's say that you go through and you write out like an S. 26 00:01:22,460 --> 00:01:25,560 SEO description that your videos like a vlog video. 27 00:01:25,560 --> 00:01:25,790 Right. 28 00:01:25,820 --> 00:01:31,070 It's about like you and your family in you know you know what, at a flea market or something like that. 29 00:01:31,080 --> 00:01:33,150 I don't know what it is, but let's just hypothetically say that. 30 00:01:33,160 --> 00:01:33,350 Right. 31 00:01:33,690 --> 00:01:38,970 And then you put the title like, you know, me and the kids at at, you know, so and so's on a Saturday 32 00:01:38,970 --> 00:01:39,450 afternoon. 33 00:01:39,480 --> 00:01:39,840 Right. 34 00:01:40,040 --> 00:01:41,040 Random example. 35 00:01:41,150 --> 00:01:42,060 Super, super random. 36 00:01:42,060 --> 00:01:42,270 Right. 37 00:01:42,510 --> 00:01:43,680 And that's what you put your description. 38 00:01:43,700 --> 00:01:45,840 That's why you put your tags and that's what you put in your title. 39 00:01:46,020 --> 00:01:50,680 But then you realize that, you know, your video isn't necessarily index under those types of things. 40 00:01:50,700 --> 00:01:53,280 Instead, YouTube thinks that it's a different type of video. 41 00:01:53,520 --> 00:01:56,760 And the reason, B, is because you actually did have a different type of video. 42 00:01:56,780 --> 00:01:57,000 Right. 43 00:01:57,030 --> 00:02:01,380 So what I'm trying to say is if you try to game the system by adding a different title, a different 44 00:02:01,380 --> 00:02:06,630 description and different tags, then YouTube still smart enough to know exactly what the video is about. 45 00:02:06,660 --> 00:02:11,520 Because what they're actually doing is they're doing closed captions and looking at exact the exact 46 00:02:11,520 --> 00:02:14,310 words that are coming through audio wise in the video. 47 00:02:14,490 --> 00:02:18,960 And then basically using those the information that they're getting in the data that they're pulling 48 00:02:19,200 --> 00:02:23,610 from the words that you're speaking on top of the title, the description of the tags. 49 00:02:23,610 --> 00:02:23,850 Right. 50 00:02:24,030 --> 00:02:25,590 So it's it's four things mainly. 51 00:02:25,770 --> 00:02:27,900 But more importantly, it's what you're saying in your videos. 52 00:02:27,930 --> 00:02:28,170 Right. 53 00:02:28,200 --> 00:02:32,010 So what I'm trying to say is if you try to game the system, if you made like a marketing video and 54 00:02:32,010 --> 00:02:35,640 then try to index it with your title tags and description for like a vlog video. 55 00:02:35,880 --> 00:02:38,370 YouTube would still know exactly what the video is about. 56 00:02:38,400 --> 00:02:39,740 It would confuse them a little bit. 57 00:02:39,750 --> 00:02:43,950 So you probably wouldn't rank for anything, but it definitely wouldn't rank you for a blog video because 58 00:02:43,950 --> 00:02:45,260 that's not what the video is about, right? 59 00:02:45,300 --> 00:02:46,470 That's not what's in the video. 60 00:02:46,680 --> 00:02:50,340 And when people came and watch your video and thought it was about what, blogging or whatever. 61 00:02:50,580 --> 00:02:52,650 Nobody would stick around because that's clearly not what it is. 62 00:02:52,680 --> 00:02:52,890 Right. 63 00:02:52,920 --> 00:02:57,330 So the whole reason that I'm telling you this, the whole reason I'm relating this to you is because 64 00:02:57,330 --> 00:03:02,820 you want to actually say keywords also not just in your in your description, which is also important, 65 00:03:03,060 --> 00:03:06,720 not just in your tags, which is also important and especially, you know, in your title, which is 66 00:03:06,720 --> 00:03:07,620 also important as well. 67 00:03:07,800 --> 00:03:13,260 But you actually want to write down a good five to 20 keywords and physically say them in your video. 68 00:03:13,440 --> 00:03:16,830 Now, like I said, you don't have to get crazy with this, but I would recommend just like five to 69 00:03:16,830 --> 00:03:17,150 20. 70 00:03:17,160 --> 00:03:20,300 So just like we used the example before of, like, online arbitrage. 71 00:03:20,340 --> 00:03:20,550 Right. 72 00:03:20,580 --> 00:03:25,800 So let's say we made that online arbitrages video that was like the online arbitrage tutorial 2019 for 73 00:03:25,800 --> 00:03:26,800 whatever, whatever, whatever. 74 00:03:27,390 --> 00:03:29,310 Now, that's the keyword that's gonna be in our title. 75 00:03:29,820 --> 00:03:34,050 We're also going to want to do a little bit of keyword research, maybe like five to ten minutes worth 76 00:03:34,290 --> 00:03:39,300 ahead of time so that we can know exactly what tags we're gonna write down so that we can say them. 77 00:03:39,300 --> 00:03:43,140 And I like to use word and then I'll just simply print it out and I'll keep like a paper, kind of like 78 00:03:43,140 --> 00:03:45,810 I'm I'm keeping like the outline of exactly what I'm saying here. 79 00:03:45,990 --> 00:03:50,850 Now, I'm not reading this in the you know, in this in these videos by any means, but I know exactly 80 00:03:50,850 --> 00:03:55,200 I recount kind of recap so that I make sure I hit certain points home like we've talked about. 81 00:03:55,560 --> 00:03:58,860 Well, same thing with that, with the tags that you want to say. 82 00:03:58,860 --> 00:03:59,120 Right. 83 00:03:59,130 --> 00:04:01,250 The same thing with the keywords that you want to say in your YouTube videos. 84 00:04:01,290 --> 00:04:05,490 What I'll do is I'll print them out and I'll just have them like behind the camera or I'll have them 85 00:04:05,490 --> 00:04:06,420 like hanging up behind. 86 00:04:06,420 --> 00:04:07,590 So I'm constantly reminded. 87 00:04:07,620 --> 00:04:07,870 OK. 88 00:04:08,190 --> 00:04:11,790 These are certain keywords that I want to actually go ahead and say in my video. 89 00:04:11,820 --> 00:04:16,710 Now you can basically, you know, kind of integrate those keywords better into your script and then 90 00:04:16,710 --> 00:04:19,560 make sure that you kind of talk about them and hit those points home. 91 00:04:19,830 --> 00:04:22,230 So to give me an example, let's just reverse engineer. 92 00:04:22,290 --> 00:04:24,240 Let's start from from a, you know, step one. 93 00:04:24,510 --> 00:04:27,510 So we're going to use the example of the online arbitrage tutorial. 94 00:04:27,540 --> 00:04:33,420 So what we're gonna do is we're gonna like online arbitrage, you know, on an arbitrage jungle scout, 95 00:04:33,420 --> 00:04:35,840 which is also a sort of software for Amazon. 96 00:04:35,850 --> 00:04:35,990 Right. 97 00:04:36,030 --> 00:04:39,180 That I use in a lot of my junk with a lot of my online arbitrage courses. 98 00:04:39,450 --> 00:04:40,840 So that's a fair keywords present. 99 00:04:40,890 --> 00:04:42,120 We don't necessarily go after. 100 00:04:42,130 --> 00:04:42,960 Let's find something else. 101 00:04:43,380 --> 00:04:43,540 OK. 102 00:04:44,220 --> 00:04:48,570 Let's use using Jungle Scout for arbitrage. 103 00:04:51,320 --> 00:04:52,070 Also fair. 104 00:04:52,700 --> 00:04:57,110 How about let's go using Keepa for online arbitrage? 105 00:04:57,200 --> 00:04:58,250 Also a software program. 106 00:04:58,310 --> 00:04:59,090 You don't know what it is. 107 00:04:59,450 --> 00:05:00,020 That's good. 108 00:05:00,080 --> 00:05:01,040 So that's not the best. 109 00:05:01,080 --> 00:05:05,000 But what we're going to do is we're gonna put that in there anyway just in case, because we can potentially 110 00:05:05,000 --> 00:05:05,540 rank for that. 111 00:05:05,780 --> 00:05:07,430 We're gonna put it down closer to the bottom. 112 00:05:08,000 --> 00:05:09,300 Now, let's go back and find another one. 113 00:05:09,320 --> 00:05:12,760 Let's say like using what's another viral load? 114 00:05:12,860 --> 00:05:17,540 Using viral launch for online arbitrage. 115 00:05:20,050 --> 00:05:20,830 That's a good one. 116 00:05:20,860 --> 00:05:22,970 It's not the best, we'll also put that down at the bottom. 117 00:05:25,870 --> 00:05:28,090 I might have actually not typed. 118 00:05:28,120 --> 00:05:28,880 Keep it in, right. 119 00:05:28,960 --> 00:05:30,220 Let's check this really fast. 120 00:05:31,420 --> 00:05:34,880 We'll go using Keepa for online arbitrage, not using keep for online trash. 121 00:05:35,260 --> 00:05:35,700 That's fair. 122 00:05:35,710 --> 00:05:37,090 So that's actually a bad one. 123 00:05:37,630 --> 00:05:38,380 What's a race? 124 00:05:38,410 --> 00:05:38,880 This one. 125 00:05:40,000 --> 00:05:43,690 Then let's go through them, we'll say let's try. 126 00:05:44,620 --> 00:05:52,150 Is online arbitrage more profitable than retail arbitrage? 127 00:05:53,980 --> 00:05:56,410 Something that somebody might actually type into the search bar. 128 00:05:56,430 --> 00:05:56,620 Right. 129 00:05:56,650 --> 00:05:57,300 And that's as fair. 130 00:05:57,310 --> 00:05:58,240 So that's not good as well. 131 00:05:58,510 --> 00:06:02,150 And like I said, you might want to spend like five to ten minutes doing this ahead of time. 132 00:06:02,170 --> 00:06:08,560 And these are the little things that a lot of people don't do that make a vast difference in how your 133 00:06:08,560 --> 00:06:09,280 video performs. 134 00:06:09,490 --> 00:06:11,480 And like I said, these this is evergreen stuff. 135 00:06:11,500 --> 00:06:15,730 Guys, this isn't like going to show you, like immediately you're going to get a thousand views added 136 00:06:15,730 --> 00:06:16,290 to your video. 137 00:06:16,630 --> 00:06:20,540 I'm not trying to hype it up or say, like, you know, you're gonna get some ridiculous return on your 138 00:06:20,550 --> 00:06:22,240 your initial investment of time. 139 00:06:22,540 --> 00:06:26,230 You know, right away, I'm trying to keep it honest with you and I'm trying to be as transparent as 140 00:06:26,230 --> 00:06:26,680 possible. 141 00:06:26,920 --> 00:06:31,690 These are the little evergreen things that if you do and you just spend like an extra half an hour implementing 142 00:06:31,690 --> 00:06:36,130 these types of things, like five minutes, 10 minutes with this, an extra 20 minutes on your thumbnail, 143 00:06:36,340 --> 00:06:40,630 an extra 10 minutes potentially writing out a good SVO description, stuff like that. 144 00:06:40,900 --> 00:06:45,640 It will over the long haul, over the year that you're implementing YouTube, over the next six months 145 00:06:45,640 --> 00:06:46,870 that you're implementing YouTube videos. 146 00:06:47,200 --> 00:06:53,680 It will make a massive difference, not just in, you know, the views in the sub count, but the quality 147 00:06:53,680 --> 00:06:57,930 of the people that you're bringing in because it's going to be around these targeted phrases that you 148 00:06:57,940 --> 00:06:58,950 that your videos about. 149 00:06:59,020 --> 00:06:59,200 Right. 150 00:06:59,200 --> 00:07:01,630 It's not just me or about random subs or random views. 151 00:07:01,810 --> 00:07:06,490 It's gonna be about targeting potential viewers that are, more importantly than anything, potential 152 00:07:06,670 --> 00:07:07,720 customers for you. 153 00:07:07,960 --> 00:07:10,560 So let's go ahead and find two good ones really fast. 154 00:07:10,560 --> 00:07:13,750 Let's say like retail arbitrage is dead. 155 00:07:15,910 --> 00:07:17,530 Retail arbitrages dead half good. 156 00:07:18,880 --> 00:07:20,350 So we'll put that one in there. 157 00:07:20,470 --> 00:07:25,440 We'll say, is online arbitrage dead on Amazon? 158 00:07:28,330 --> 00:07:31,260 Is online arbitrage dying? 159 00:07:32,920 --> 00:07:33,420 That's good. 160 00:07:33,530 --> 00:07:34,480 Also, put that one in there. 161 00:07:34,750 --> 00:07:35,800 We could find a lot better. 162 00:07:36,370 --> 00:07:38,140 I don't always too much your time, so we'll try to find it. 163 00:07:38,170 --> 00:07:40,330 We'll we'll we'll give, like, two more tries here. 164 00:07:41,320 --> 00:07:43,570 Let's go online. 165 00:07:43,630 --> 00:07:47,910 Arbitrage Tutorial 2019. 166 00:07:50,780 --> 00:07:51,860 That's a very good one. 167 00:07:52,760 --> 00:07:53,900 We're going to put that at the top. 168 00:07:55,910 --> 00:07:57,980 Then let's go online arbitrage. 169 00:07:59,190 --> 00:08:00,360 Secrets. 170 00:08:02,470 --> 00:08:02,950 That's good. 171 00:08:02,980 --> 00:08:03,820 It's right on the borderline. 172 00:08:03,880 --> 00:08:04,420 Very good. 173 00:08:04,450 --> 00:08:04,990 So we'll see. 174 00:08:05,080 --> 00:08:06,430 We'll take that one as well. 175 00:08:06,730 --> 00:08:07,990 We'll find one more really fast. 176 00:08:08,020 --> 00:08:15,790 So online arbitrage, you know, online arbitrage, best places to source. 177 00:08:17,810 --> 00:08:18,680 That's got to be good, right? 178 00:08:18,890 --> 00:08:20,360 That seems like a pretty solid keyword to me. 179 00:08:20,570 --> 00:08:21,260 But let's find out. 180 00:08:21,590 --> 00:08:22,540 So it's good. 181 00:08:22,550 --> 00:08:23,420 It's not the best. 182 00:08:23,780 --> 00:08:28,340 And obviously, if I were doing this realistically for a real YouTube video, not just trying to show 183 00:08:28,340 --> 00:08:32,480 you, I would sit here for five, 10 minutes and kind of just type things out in the search bar and 184 00:08:32,480 --> 00:08:36,350 figure out exactly what I wanted to go ahead and potentially rant for. 185 00:08:36,370 --> 00:08:38,410 And like I said, you want to write down about five to 20. 186 00:08:38,420 --> 00:08:39,740 It doesn't have to be anything crazy. 187 00:08:39,950 --> 00:08:44,240 Just want to make sure to have a couple of keywords to hit home, because then if you go ahead and Sadie's 188 00:08:44,300 --> 00:08:48,700 a lot of people, if like I go ahead and I want to make the video title, like on an arbitrary torok 189 00:08:48,720 --> 00:08:50,170 that's in 19, blah, blah, blah, blah, blah. 190 00:08:50,180 --> 00:08:50,480 Right. 191 00:08:50,840 --> 00:08:52,700 Well, I'm just gonna be talking to the camera. 192 00:08:52,730 --> 00:08:53,270 A lot of times. 193 00:08:53,270 --> 00:08:57,800 And I'm just gonna be talking to the computer a lot of times, even though I might have a script, I 194 00:08:57,800 --> 00:09:01,460 haven't gone ahead and identified a potential good keywords to rant for. 195 00:09:01,670 --> 00:09:03,320 So I haven't integrated those into the script. 196 00:09:03,500 --> 00:09:09,230 So I probably the chances of me actually saying a keyword like online arbitrage secrets or online arbitrage 197 00:09:09,260 --> 00:09:11,930 best places, the source are not very high. 198 00:09:11,980 --> 00:09:15,860 And so I probably will not rank for anything like that because I'm not saying it in the video. 199 00:09:15,890 --> 00:09:21,500 So by simply taking this step and writing down five to 20 keywords, you want to physically say these 200 00:09:21,500 --> 00:09:26,930 things in your in your videos and that therefore YouTube will see that and start to rank you for these 201 00:09:26,930 --> 00:09:27,890 organically in search. 202 00:09:27,920 --> 00:09:32,940 And they'll also suggest you for these types of topics and videos related to these types of topics in 203 00:09:33,340 --> 00:09:34,590 in suggested all over YouTube. 204 00:09:34,600 --> 00:09:34,820 Right. 205 00:09:34,850 --> 00:09:36,650 So it's huge, huge, huge to do this. 206 00:09:36,860 --> 00:09:38,070 And this isn't just something for me. 207 00:09:38,090 --> 00:09:41,840 This is something I've learned from top other YouTube is I always reference Garum Stefan because he 208 00:09:41,840 --> 00:09:42,770 talked about this a lot. 209 00:09:43,010 --> 00:09:47,990 One of the examples that I saw this from, too, as well was a raise the entrepreneur who also does 210 00:09:47,990 --> 00:09:52,760 entrepeneur content and literally blew up this past year at the end of 2018. 211 00:09:52,790 --> 00:09:57,530 And in the beginning 2019, he went from like fifty thousand subs, like all the way up to like two 212 00:09:57,530 --> 00:09:58,880 hundred thousand or some ridiculous. 213 00:09:59,150 --> 00:10:02,270 And this was one of the best things that he said that he did and implemented. 214 00:10:02,450 --> 00:10:06,980 He would write down keywords and make sure to say them in his videos because YouTube is smart. 215 00:10:07,010 --> 00:10:10,110 So, you know, give them something to index your stuff with. 216 00:10:10,130 --> 00:10:10,400 Right. 217 00:10:10,640 --> 00:10:12,010 I highly recommend that you do this. 218 00:10:12,020 --> 00:10:15,020 This is this is super, super, super underrated. 219 00:10:15,170 --> 00:10:17,900 And nobody out there is doing this, I promise you that. 220 00:10:17,930 --> 00:10:20,570 And if they are, it's like one or two people here in there. 221 00:10:20,870 --> 00:10:21,380 Take this. 222 00:10:21,440 --> 00:10:25,670 Use this to your advantage and, you know, basically get a leg up on your competition because nobody 223 00:10:25,670 --> 00:10:29,540 else is going to be saying they're their keywords constantly in their videos.